Serta "Pairing Twin" | Catalog, web, and other advertisements
Client: Serta (via Dream Bed / TYO)
Role: Advertising Illustration (Catalog, Web, Campaign)
Year: 2020
Award: Best Illustration in Advertisement (Japan Illustrators’ Association, 2020)
Role: Advertising Illustration (Catalog, Web, Campaign)
Year: 2020
Award: Best Illustration in Advertisement (Japan Illustrators’ Association, 2020)
I created the advertising illustration for Serta's Pairing Twin mattress.
It was an interesting project where I actually slept on the mattress and expressed its comfort through art.
It was an interesting project where I actually slept on the mattress and expressed its comfort through art.
マットレスメーカー「Serta」のペアリングツインの広告イラストを担当しました。
実際にマットレスに寝て、その寝心地を絵で表現するという面白い企画でした。
Japan Illustrators Association: 2020 Best Advertising Illustration Award
日本イラストレーター協会：2020年最優秀広告イラスト賞受賞
日本イラストレーター協会：2020年最優秀広告イラスト賞受賞
Title: “Good Night is the Beginning”
Each mattress conveyed a distinctly different impression.
#03 (Left): Inspired a calm, deep sleep that felt like quietly drifting upward. It evoked the image of a solitary journey guided by a small light, creating a restful and serene sense of solitude.
#04 (Right): In contrast, it offered a dynamic experience—where the self who fell asleep and the self who awoke felt like two different people. It was as if I had been renewed each time, a unique and transformative sensation.
Both provided memorable and unprecedented experiences, each with its own compelling narrative.
— Urabe Rocinante (Illustrator)
Commissioned to create advertising illustrations for Serta’s “Posture Normal” series, used across catalog and promotional materials.
ペアリングツイン以外にも「ポスチャーノーマル」シリーズの広告イラストも担当しました。
Several visual concepts were developed, and the final illustrations combined the strongest elements from each approach.
複数のイメージを検討し、ひとつひとつから良い部分を抜き出しました。
